CONSUMER STUDY ON PURCHASE DECISIONS REGARDING HEATING APPLIANCES

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When consumers want to buy a new heating appliance, there is a wide range of space heating technologies that they can choose. To what extent do they switch to more energy efficient technologies when replacing their old appliance? Which aspects do they consider (most) important when choosing one? And, more specifically, how important is the energy class relative to other aspects in their choices? Which information sources do they consult?

The present study provides insight into the consumers’ decision process. The study also zooms in on the role of the EU energy label in the purchase process. Do consumers know that there is an energy label for space heaters? Are they exposed to it when they purchase a heating appliance? How important is the energy label in their purchase decisions? To answer these questions, a survey was administered to over 3000 recent buyers of heating
appliances (boilers, heat pumps, micro CHP and hybrid systems) in five European countries

You can download the full report here: Consumer study on purchase decisions regarding heating appliances